Why Your Fleet Needs 3M Graphics

Give your brand a boost with high quality vehicle branding

Branding your vehicle with quality 3M graphics can help you to improve your visibility, increase your reach and win new business.

Marketing and promotion can sometimes be a challenge for small businesses, particularly if there is not much budget available for this type of activity. However, there are some great cost-effective marketing tools out there which companies can harness to build their business, from email marketing and social media to direct mail and good old-fashioned word of mouth. One such tool is fleet vehicle branding, and an increasing number of companies are waking up to the potential of this promotional method to get their name in front of new customers.

Applying branded graphics to your company vehicle essentially turns them into moving billboards, and it is a low cost, high impact way to grab people’s attention and boost your brand visibility.

Choose 3M for quality

However, while fleet vehicle branding can be a really effective marketing tool, it’s important to remember that not all van graphics are created equal.

Branded vehicles can receive up to 3,000 views in an hour and for many people this will be the first and only contact they have had with your organisation. As the saying goes, you never get a second chance to make a first impression, so it’s vital to ensure that your graphics are professional and good quality. A poor-quality finish will reflect negatively on your brand and could cause you to lose business so, to avoid this, always opt for high quality graphics that have been specifically designed and formulated for this purpose – such as those supplied by 3M graphics.

Science-based technology company, 3M, is a market leader in signage and vehicle graphics, and its clients can benefit from quality, durable materials, quick installation using adhesive technologies, and minimal removal and installation costs. Visually, the graphics themselves offer a striking, high quality and long-lasting finish, and will help to ensure that your company vehicles present your brand in the best possible light.

A network of suppliers

Finding the right supplier is also key to ensuring that your graphics look as good as they possibly can. 3M has a network of approved suppliers across the country, made up of companies who have a proven record in the graphics industry, have a thorough understanding of 3M graphic films and their application, and who have signed up to a high standard of graphic production.

By using an approved 3M partner you can also feel safe in the knowledge that you are putting your brand in safe hands. In order to be selected as a 3M Select Graphic Partner, companies have to meet rigorous standards when it comes to staff training, hardware and software components, the production environment, storage facilities and – most importantly – quality control. What’s more, with a 3M partner your graphics are manufactured under a 3M warranty, so you can be sure that your marketing investment is built to last.

Done well, fleet vehicle branding is one of the most effective ways of increasing your reach and winning new business. And with 3M graphics you can be sure that you are projecting a professional image that inspires confidence in both new and existing customers.