Cold Food Transport Brings Supermarket Prices Down

Positive Knock-On Effect Of Germany’s Efficient Distributions

Ever wondered why German brands Aldi and Lidl are claiming a larger market share of the UK supermarkets year on year?

Germany has been ranked top of the World Bank’s Logistic Performance Index which analyses the efficiency of supply chain networks in both domestic and international markets. Attributes that are considered when determining Germany’s position as world leader of logistics include the quality of infrastructure available for trade and transport, shipment prices that are competitively priced, reliability of delivery times and the ability to track and trace consignments.

Success Of German Operations In The UK

Synonymous with efficiency, it is Germany’s ability to produce top class logistics that is partly responsible for the international success of the nation’s own supermarket brands such as Aldi and Lidl. Both companies are growing steadily within the UK and are rivalling the biggest names in the industry. Aldi has recently overtaken the Co-Op to become our fifth largest supermarket chain with a market share of 6.9%, whilst Lidl has also beaten luxury brand Waitrose into seventh place with a healthy industry portion of 5%. The combined share of both Aldi and Lidl has increased 80% since 2013, proving that our love of German brands doesn’t seem to be showing any signs of slowing down.

Brits Love Low Prices

One of the draws of both these German supermarket chains is the low cost of groceries, which is made possible by focusing on a limited range of goods as well as the low cost of cold food transportation that has brought the food to the UK. As cold food transporters such as Kuehl Speed expand out of Germany to bring more efficient and reliable courier methods to the supermarket industry, Aldi and Lidl are set to double the number of UK stores they hold. This in turn will continue the price war with bigwigs Tesco, Asda, Sainsburys and Morrisons, forcing their prices down lower to the delight of British shoppers.