Why Your Fleet Needs 3M Graphics

Give your brand a boost with high quality vehicle branding

Branding your vehicle with quality 3M graphics can help you to improve your visibility, increase your reach and win new business.

Marketing and promotion can sometimes be a challenge for small businesses, particularly if there is not much budget available for this type of activity. However, there are some great cost-effective marketing tools out there which companies can harness to build their business, from email marketing and social media to direct mail and good old-fashioned word of mouth. One such tool is fleet vehicle branding, and an increasing number of companies are waking up to the potential of this promotional method to get their name in front of new customers.

Applying branded graphics to your company vehicle essentially turns them into moving billboards, and it is a low cost, high impact way to grab people’s attention and boost your brand visibility.

Choose 3M for quality

However, while fleet vehicle branding can be a really effective marketing tool, it’s important to remember that not all van graphics are created equal.

Branded vehicles can receive up to 3,000 views in an hour and for many people this will be the first and only contact they have had with your organisation. As the saying goes, you never get a second chance to make a first impression, so it’s vital to ensure that your graphics are professional and good quality. A poor-quality finish will reflect negatively on your brand and could cause you to lose business so, to avoid this, always opt for high quality graphics that have been specifically designed and formulated for this purpose – such as those supplied by 3M graphics.

Science-based technology company, 3M, is a market leader in signage and vehicle graphics, and its clients can benefit from quality, durable materials, quick installation using adhesive technologies, and minimal removal and installation costs. Visually, the graphics themselves offer a striking, high quality and long-lasting finish, and will help to ensure that your company vehicles present your brand in the best possible light.

A network of suppliers

Finding the right supplier is also key to ensuring that your graphics look as good as they possibly can. 3M has a network of approved suppliers across the country, made up of companies who have a proven record in the graphics industry, have a thorough understanding of 3M graphic films and their application, and who have signed up to a high standard of graphic production.

By using an approved 3M partner you can also feel safe in the knowledge that you are putting your brand in safe hands. In order to be selected as a 3M Select Graphic Partner, companies have to meet rigorous standards when it comes to staff training, hardware and software components, the production environment, storage facilities and – most importantly – quality control. What’s more, with a 3M partner your graphics are manufactured under a 3M warranty, so you can be sure that your marketing investment is built to last.

Done well, fleet vehicle branding is one of the most effective ways of increasing your reach and winning new business. And with 3M graphics you can be sure that you are projecting a professional image that inspires confidence in both new and existing customers.

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The Most Powerful Free Marketing For Businesses

Car wrapping and commercial vehicle branding is an effective and cost-efficient way of marketing businesses, and has proven to be an effective marketing tool for a variety of industries, including trade, retail and hospitality.

 

Cost efficient

Billboards, TV commercials and radio advertisements are all effective marketing tools but are needless to say, expensive. You would need to pay huge rent for billboard space and air time on TV and radio, and these would need to be renewed again, usually at a higher rate, once the contract ends.

Commercial vehicle wrapping on the other hand is both effective and cost-efficient. It’s an outdoor and mobile advertising tool in one. Car wraps draw attention from people at a minimal cost and are designed to be changed easily so you wouldn’t need to worry about the vehicles paint and body being damaged. It’s not only a fantastic advertising tool but it also keeps your vehicles in good shape, protective from any dents and scratches.

Maximises use of asset

Car wraps make good use of our company car or van investments. Instead of your business cars being used solely for transportation, you can now also use it as a marketing means. Every time your company car leaves the businesses premises to deliver goods or services, it’s also mobile advertising all at the same time!

It’s a clever strategy as business vehicles travel around frequently, usually around the local area and sometimes further afield. Even when the vehicles are parked in the office or along the streets, it’s still advertising for the business.

Increases consumer reach

For billboards and road side ads, consumer reach only goes as far as where the board is situated – you can’t expect people who don’t travel in that location to see your ad. TV and radio advertisements only cover the market who are tuned into these media platforms – not to mention you have to choose peak hour-airtime to receive the maximum attention: and that can get pricey!

Car wrapping can increase consumer reach with very little effort required. Even with your business cars just parked along the road, or caught in traffic, your car-wrap message already reaches your potential clients.

 

So, if you’re up for some marketing savings and optimising business cars, car wrap advertising really does increase your brand recognition and makes the best out of those traffic jams!

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DIY Car Repairs Anyone Can Do

Basic Repairs are Not as Complicated as you Might Think

Whatever the age or type of your vehicle, there are plenty of things you can fix for yourself, without needing to call in the professionals.

You will often hear car enthusiasts bemoaning the fact that these days you need to plug a car into diagnostic equipment and have the right software to do anything, and that the DIY mechanic is now limited to tinkering with those automotive survivors from a bygone age.

You also hear people saying: “never let the truth get in the way of a good story,” and that’s certainly the case here. Sure, if you want to get down and dirty with the engine management system, you’ll need some diagnostic equipment, but there are still plenty of areas such as renewing braking or electrical components and car paint repair that have really not changed at all over the years, and certainly will not need any special computer software.

Battery

With winter here, now is the time to be checking your battery. You used to get plenty of warning when a battery was about to die, with that slow cranking in the morning, but these days, car batteries give up suddenly. You can get a great price on a replacement online, and it will be delivered direct to your door. Fitting it is a cinch, as it just involves slackening and removing the two terminal connections removing the securing clamp, taking out the battery, slotting in a new one and reconnecting the terminals and the clamp. A few extra points worth noting:

  • Always disconnect the negative terminal first, and reconnect it last.
  • Keep the car keys on you in case the central locking suddenly deploys.
  • Make sure you’ve got the PIN codes to hand for the radio and any other systems.

Car paint

Minor paintwork damage is annoying. It can really spoil the look of your car, but you’d probably think twice about taking it to the bodyshop for a little graze sustained in the supermarket car park. Car paint in itself has certainly changed over the years, but the basic principles for its application and repair are the same as they ever. Be patient and allow as long as it takes to get a perfect key and you will be able to get a finish that a professional would be proud of.

Brake pads

Brakes starting to squeal? That’s almost certainly because the pads have worn down and need replacing. That’s exactly what friction components are designed to do, so it is a job that will inevitably come up from time to time. If the squealing becomes a grinding, you’ve left it too long and are starting to damage the disc, and that’s when things get expensive, so sort those pads out now.

Windscreen wipers

If you are struggling to see where you are going, you are putting lives at risk. Like brake pads, the wipers are made of a material that naturally wears down through usage, so if you are getting streaks across your screen, invest in a new pair of blades. They come with a choice of fittings, so look carefully at the old ones to see exactly how the clips work, and always replace them one at a time, so you will have the other one to look at as a pattern.

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